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An amalgamation of music and style, the legendary Soul II Soul clothing range returns.
This 21st Century selection of T-shirts, sweats, jackets and accessories updates the street style classics with contemporary shapes, modern fabrics and a suitably glamorous serving of bling. But while the stylish cuts, the frayed seams and the gold foil and diamante are up to the minute, the craftsmanship and attention to detail remains strictly old school. Just as this new collection’s vibe is once again designed around the rhythms of the dance and carries Soul II Soul’s original ideals of funk, fun and harmony.
And that was a lot to live up to.
The first clothing range came from the Soul II Soul sound system, which introduced the mainstream to the blues dance and brought together different tribes around the world under one melodious banner. The Funki Dred clothing designs literally took this to the street, to become such a powerful expression of the whole Soul II Soul ethos they immediately established themselves as the fashion statement of the 1990s. Today’s collection reflects that same spirit, providing a focal point for people to come together as one.
As Jazzie himself puts it:
"Soul II Soul was always as much of a lifestyle statement as it was a musical movement or a sound system. Our aim was to put some of the harmony into life with the philosophy of a happy face, a thumping bass for a loving race, and the clothing was coming from the same place as the music, allowing people to identify with these ideals 24/7. The new designs aim to recapture that spirit and make the same statements as before, in a time when we need that harmony more than ever."
Soul II Soul clothing: for the way we live